Signatures, seals, ancient writings and other curiosities: in this section, the papers themselves tell their stories. Explore the talking documents of Generali’s Historical Archives, from the handwritten curriculum of Kafka to the Kurrentschrift (Gothic cursive) of many 19th century documents, from precious 17th century manuscripts to the wax seals on early minutes and the signatures of many prominent people on the Italian and international landscape.

“Insure yourselves!” marketing poster for a table (1955)

A piece of sage wisdom for everyone: Insure yourselves!

Identity, history, vision, the communicative impact of the artistic expression and of the product: images become a symbol and a logo, an effective and recognisable representation of the company wherever it goes. The poster and the flier epitomise the primary promotional methods. Together with the aesthetic appeal of the images, they are able to not ...

Title page of the booklet "Europäischer Staatenbund" by Edmondo Richetti (1914), detail

“All the peoples of Europe desire peace”: a pacifist manifesto in the Generali Historical Archive

“All the peoples of Europe, regardless of origin, desire peace. All peoples, of every class, wish to see the European states united and linked together to avert the horrors of war” (transl.)

Edmondo Richetti (early 20th century)

These are the opening words of ...

Progetto by Daniele Francesconi (1860) / ph. Duccio Zennaro

We have made Italy… now we must make the Italian agency network

“In order to maintain the Company’s Italian appearance and make it more acceptable in Italy”, is how Daniele Francesconi, Secretary of the Venice Head Office, partly justified his proposal for a reorganisation of the agency network in the peninsula, just before the proclamation of the Kingdom of Italy. Politically active in advocating ...

Sunto Storico by Masino Levi (1878), dedication and frontispiece / ph. Duccio Zennaro

Masino Levi’s Sunto Storico: Forty Years of Work in One “Tweet”

There is no shortage of valuable first-hand accounts in Generali’s Historical Archive, written by the people who made the company what it is today. These provide a vigorous cross-section of corporate life, and stand as a testament to their dedication and passion to the company’s development. But above all, they demonstrate a synergy formed over ...

Children leaving for the summer holiday camp in Trentino (INA social club, 1956)

Summer trips (and more) of adults and kids

Photographic archives are always full of unexpected treasures, and the INA-Assitalia Historical Archive is no different.

In the elegant 18th century prose which marked his most famous work, The History of the Decline and Fall of the Roman Empire, the celebrated English historian Edward Gibbon wrote: “Surrounded by imperfect fragments, always concise, often obscure, and sometimes ...

The Summer Holiday Camp of Ca’ Corniani in Caorle (Venice, 1933)

The Summer Holiday Camp of Ca’ Corniani

Children at the Venetian seaside: the final story before the summer holidays relates to the seaside holiday camp for the children of employees of Ca’ Corniani, Generali’s agricultural estate.

First opened at the turn of the 19th century as care homes for impoverished children, the holiday camps in Italy later started being established in proximity to ...