Signatures, seals, ancient writings and other curiosities: in this section, the papers themselves tell their stories. Explore the talking documents of Generali’s Historical Archives, from the handwritten curriculum of Kafka to the Kurrentschrift (Gothic cursive) of many 19th century documents, from precious 17th century manuscripts to the wax seals on early minutes and the signatures of many prominent people on the Italian and international landscape.

Progetto by Daniele Francesconi (1860) / ph. Duccio Zennaro

We have made Italy… now we must make the Italian agency network

“In order to maintain the Company’s Italian appearance and make it more acceptable in Italy”, is how Daniele Francesconi, Secretary of the Venice Head Office, partly justified his proposal for a reorganisation of the agency network in the peninsula, just before the proclamation of the Kingdom of Italy. Politically active in advocating ...

Sunto Storico by Masino Levi (1878), dedication and frontispiece / ph. Duccio Zennaro

Masino Levi’s Sunto Storico: Forty Years of Work in One “Tweet”

There is no shortage of valuable first-hand accounts in Generali’s Historical Archive, written by the people who made the company what it is today. These provide a vigorous cross-section of corporate life, and stand as a testament to their dedication and passion to the company’s development. But above all, they demonstrate a synergy formed over ...

Children leaving for the summer holiday camp in Trentino (INA social club, 1956)

Summer trips (and more) of adults and kids

Photographic archives are always full of unexpected treasures, and the INA-Assitalia Historical Archive is no different.

In the elegant 18th century prose which marked his most famous work, The History of the Decline and Fall of the Roman Empire, the celebrated English historian Edward Gibbon wrote: “Surrounded by imperfect fragments, always concise, often obscure, and sometimes ...

The Summer Holiday Camp of Ca’ Corniani in Caorle (Venice, 1933)

The Summer Holiday Camp of Ca’ Corniani

Children at the Venetian seaside: the final story before the summer holidays relates to the seaside holiday camp for the children of employees of Ca’ Corniani, Generali’s agricultural estate.

First opened at the turn of the 19th century as care homes for impoverished children, the holiday camps in Italy later started being established in proximity to ...

Frame from Case per il popolo with view of the Quadraro neighbourhood of the INA-Casa Plan (1953)

“The city is a big home for a big family” (Leon Battista Alberti)

The neighbourhoods constructed under the INA-Casa Plan (1949-1963), during the post-war reconstruction years, remain an unrivalled example of residential popular housing on a national scale. The Plan, also known as the Fanfani Plan, after the politician and Minister of Labour and Social Policies (1947-1950), and later Prime Minister, who implemented it, passed ...

Chart scale model representing the development of the Life Insurance branch over a century (1929)

Fashion and statistics

The end of 19th century style of commercial communication may perhaps make us smile today, but it reveals a keen awareness of the human soul and a frank immediacy, which have little to envy of the multimedia interaction of our days.

When – like all large companies in the late nineteenth and early twentieth centuries – ...