Signatures, seals, ancient writings and other curiosities: in this section, the papers themselves tell their stories. Explore the talking documents of Generali’s Historical Archives, from the handwritten curriculum of Kafka to the Kurrentschrift (Gothic cursive) of many 19th century documents, from precious 17th century manuscripts to the wax seals on early minutes and the signatures of many prominent people on the Italian and international landscape.

Ivan Rendić, Allegory of Welfare (1886-1888), detail / ph. Massimo Goina

Generali’s “primadonna”. Ivan Rendić’s Allegory of Welfare

“Mr S.. A clean and concise style, with little worthy of mention as regards the aesthetic character, as befits a business environment, and above all a few ...

Il Giuoco del piccolo previdente, detail (1933)

Insurance as Child’s Play

Teaching children the art of saving and welfare: produced in the 1930s by the Istituto Nazionale delle Assicurazioni (INA) in pastel shades in a 55×43 cm format, Il Giuoco del piccolo previdente is a true work of art.

Teaching about the importance of savings, this board game was designed for ...

Brescia, planimetry for the Piazza della Vittoria under the temporary name Piazza Martiri della Libertà and indication of the “bombs dropped” (1945)

War stories, testimony from the INA buildings

During World War II, several INA buildings and properties were damaged, some seriously and others less so: bombardments, attacks, battles and skirmishes are alive in the documents and photographs of the War Damages subfonds, a recently reorganised section inserted into the larger Historical Real Estate Fonds.
In addition to the images illustrating ...

Inspection of the steamship Comitas, accompanying photo (Vlissingen, December 1939)

The Second World War seen from the bridge of a ship

During the Second World War, guaranteeing against “war risk” became an obvious emergency, especially in the field of transport, and maritime transport in particular. In the Historical Archive, the files related to “damage to bodies”, that is the coverage of large vessels insured by Generali, bring to light episodes that are at the same time ...

“Insure yourselves!” marketing poster for a table (1955)

A piece of sage wisdom for everyone: Insure yourselves!

Identity, history, vision, the communicative impact of the artistic expression and of the product: images become a symbol and a logo, an effective and recognisable representation of the company wherever it goes. The poster and the flier epitomise the primary promotional methods. Together with the aesthetic appeal of the images, they are able to not ...

Title page of the booklet "Europäischer Staatenbund" by Edmondo Richetti (1914), detail

“All the peoples of Europe desire peace”: a pacifist manifesto in the Generali Historical Archive

“All the peoples of Europe, regardless of origin, desire peace. All peoples, of every class, wish to see the European states united and linked together to avert the horrors of war” (transl.)

These are the opening words of a remarkable printed booklet in the file of the Secretary General, Edmondo ...